Thursday, September 27, 2007

Downloads at The First Impression!

I made my subscription today on to start downloading legally. At the beginning i feel surprise because i didn't find any of my favorite artists, but i transformed myself into a researcher and i found some (classic) things like:

Billy Idol,
Black Uhuru,
Bob Marley,
Dave Matthews Band,
De La Soul,
Ennio Morricone,
Fleetwood Mac,
Frank Sinatra,
Happy Mondays,
Joey Ramone,
Louis Armstrong,
Lynyrd Skynyrd,
Marc Bolan,
Miles Davis,
Ozzy Osbourne,
The Kinks,
Sex Pistols,
The Ramones,
The Wailers,
The Yardbirds,
Tyrannosaurus Rex
Wu-Tang Clan

As you see, are in the beginning of a tendencie that could or not be the future, so it have few artists, most of then are classic bands like the ones i wrote here, others are unknown for most of the people. I saw very compilations like "lounge music... etc"

For downloading the albums you only have to subscribe (a easy and simple registration) and after this you are ready to get the first album from

Every song have in the beginning 10 seconds of publicity, the ones that i have listen made publicity to the respective website (maybe because its the beginning?!). But if you want you can buy the songs without publicity or if you don't you only just have to wait 28 days (see here how does it work). But if you don't mind to hear on every song the sound intruder you could have bunch of music for free. The downloads are compatible with windows media player and itunes and the bit rate of We7 songs is 192 kbps.

Another thing, if you have a unsigned band and you want to get money with your songs, you can submit then into and every download will be paid to you! Its a cool thing because you can promote your songs and get money of this promotion... I think its a great ideia and i will be watching more closely the new or future music addings....


Some press room about

"When it comes to proving who has the best model in ad-funded music downloads, We7 is winning hands-down, as shown at PopKomm in Germany yesterday.

Steve Purdham, CEO and Founder Investor of We7 (, was featured as one of four key industry players on the 'Ad-Supported Music' panel alongside Joe Mohen, CEO of Spiralfrog; Rick Riccola, Senior Vice President of Qtrax; and Christian Vollman of Germany's MyVideo. Each pitched to top advertising executives in an attempt to persuade them that their model is worth investing in, with We7 proving that their model is where the ROI and innovation lies.

The judging panel, compiled of various influential advertising executives unanimously decided that faced with the choice they would recommend We7 as the model of choice for delivering targeted and effective advertising to brands.

Founder Investor and CEO Steve Purdham comments "We're thrilled to have come out on top at PopKomm."


"We7, the ad-funded music download service, has announced the appointment of music industry heavyweight Clive Gardiner, as its VP of Digital Content.

Gardiner will head up the content team, responsible for growing We7's catalogue as the Peter Gabriel-supported company continues in its strategic growth plan and prepares for its full consumer launch later this year.

With 15 years experience working in the international music and entertainment media business, including senior executive positions held at BMG and Pioneer LDCE, Gardiner is a seasoned music industry pro at an international level and joins We7 with a proven track record in business development and content management.

Following his most recent position as UK Managing Director of multi-million pound fmcg retail business, Cafédirect plc, MBA-qualified Gardiner also boasts significant commercial business experience.

The appointment will strengthen the creative backbone of We7 with Gardiner harnessing skills gained from previous posts in video production and music programming to implement innovative solutions and strategies across the web 2.0 business.

Gardiner says: "I have worked as a musician and producer myself, so I understand the grassroots realities for new musicians as well as the different challenges of working with established artists, labels and catalogues. We7's success over the past few months has been phenomenal and it's incredibly exciting to undertake this role at such a crucial stage in the company's growth. The digital music industry is highly competitive, but with We7's unique proposition, I relish the opportunity to use my experience to help build the company into a major player."

Co-Founder and CEO Steve Purdham adds: "Clive is a fantastic addition to our leadership team. With his firm rooting in the music industry and heavyweight experience within the world of commercial business, he's the ideal candidate to lead our content team, expanding our digital presence and driving We7 forward."


The UK's largest independent label have announced that they will be providing their full catalogue free, legally and safely on

The agreement will see music from artists such as Morrissey, Alison Moyet and The Charlatans alongside the full Trojan Records catalogue become available to download DRM-free for free. The new music website, backed by digital pioneer & musician Peter Gabriel, will also feature new releases from artists such as Spiritualized and Photek.

We7 is the first free and legal service of its kind in the UK. The service works by 'grafting' ads onto the start of music tracks and albums based on a consumer's demographics such as location, age and gender. The advertising attached to the music will ensure that artists receive royalties for making their songs available, whilst consumers will receive and share DRM-free music legitimately. Ads don't remain attached to the tracks forever - after a period of time users will have the choice to have the track ad free, and for those who don't want an ad on their track at all, there's an option to buy the track at normal price.

Founder Investor and CEO Steve Purdham adds 'We're delighted to be working with Sanctuary going forward. As one of the UK's largest independent record labels, it's great that they see the value of the We7 offering and they offer a really diverse catalogue of music, from pop, indie and folk to some of the best reggae out there. We look forward to working with them in the future and building a lasting relationship which will only strengthen the We7 music base, and widen their current fan base."


Unsigned bands get paid with We7 and reach new audiences

Since launching its beta site earlier this year, has been distributing its first royalty cheques to unsigned acts across the UK.

The ad-funded music download service - backed by digital music pioneer, Peter Gabriel - has received an unprecedented response to its TasteMakers challenge with thousand of bands signing up to showcase their music to peers. As a result of this peer review system, top new acts such as Public Symphony, The Doppler Shift, and Red Eyes of Russia are already cashing their first royalty payments and Glastonbury performers Big Strides have also released their catalogue on the site.

TasteMakers is the We7 community created to review and decide which new music makes the grade to feature on Everybody who signs up to We7 has the option to become a TasteMaker and with more than 50,000 early registrations, it's fast becoming one of the most popular features of the site.

The benefit to unsigned acts is two-fold; it allows their fans to download music for free to create a loyal fan-base, but the artists earn money for their tracks by the innovative use of adverts. One of the first bands to break through in TasteMakers was Doppler Shift who has seen a phenomenal success since uploading their music.

Matt Chapman of the band comments " has been a great resource for The Doppler Shift as it's provided an opportunity for our fans to download our music completely free, without our pockets suffering! For most new bands, it's pretty much impossible to make any money in the early days, but TasteMakers has allowed us to make money and still keep the fans happy. It's also allowed us to reach out to new fans that might not have heard of The Doppler Shift before now, but have heard of us through TasteMakers. and TasteMakers will become the home of great unsigned music in months to come and something that every new band should think about."

It's not just unsigned artists that can make the most of TasteMakers. Smaller independent labels such as Monumental Management are using We7 as a platform to widen the fan base of their big act of the summer, Big Strides. Having played at Glastonbury's Avalon stage, Big Strides are on the path to fame but believe that sites such as can play a big part in this process.

Brett Leboff, MD of Monumental Management which manages the band comments " has proved a great platform for Big Strides in reaching out to fans who might not have come across us just yet, and with free music to boot it's definitely something we're excited about. We've had a great response so far and it's really helping us build an online buzz about the band."

Steve Purdham, We7 Founder Investor & CEO adds: "Our TasteMaker Challenge has created a real buzz in our every increasing community. The ability to personally review new music and bands is crucial in giving community ownership in deciding what music is good and should earn the right to be available for everyone to hear. We're thrilled to see so many great unsigned acts such as Public Symphony, The Doppler Shift and Big Strides chose our site to showcase their talent and hopefully aid their careers. The We7 offering is unique because everybody wins - signed and unsigned artists get paid, fans get free music and advertisers get audiences."

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